Image Alt
<Event overview/>

Swedish Market


An attractive market

Sweden is a global leader in innovation with a highly skilled labor force, hungry consumers, smooth business procedures and an openness to international ownership which make it a very attractive proposition for International brands. Often considered the gateway to the Nordics, it is home to 10 million people whose purchasing power is amongst the highest in Europe, making it the perfect place to establish in the region.

You can find out more information about Swedish market, consumers and key retail areas by viewing the interactive Retail Guide Sweden or download the Swedish Franchise Association and HUI Research ‘2019/20 Franchise Barometer’ report below.

Download Market Report PDF

Franchise Group

Formed in 2006, Franchise Group has accumulated an unrivalled experience in advising firms in all areas of franchise operations across the Nordic marketplaces. Their team of consultants are made up of specialists covering all sectors and they provide services including; development of tailor-made franchise business models, recruitment of franchisees, valuation and exits, retail property search, manuals as well as international franchise operations.

Franchise Finder

The largest portal for franchise search and recruitment in the Nordic markets. In addition to a number of opportunities for franchise brands to present their concept and register interest form, it also features useful information, guides and advice for the potential franchisees.

Swedish Franchise Association

Svenska Franchise Föreningen(Swedish Franchise Association) is a non-profit membership organisation representing and working on behalf of the franchise industry for over 40 years. Together with a number of experts(our partners) and other talented franchisors/franchisees in various fields, we create a platform for franchise businesses to provide support and enable successful entrepreneurship in the industry. Full members receive a wide variety of benefits including; an accreditation, ability to attend exclusive seminars and workshops, opportunities for exchanging experiences with other franchise companies and access to the best expertise in the market.

Business Sweden

Business Sweden’s purpose is to help Swedish companies to grow their international revenues and international companies to invest and expand in Sweden. For Swedish companies, we provide strategic advice, sales execution and operational support. For international companies we ensure that they can rely on our knowledge, experience and extensive network to identify new business opportunities and achieve an accelerated return on investment. Business Sweden is present in 50 of the world’s most promising markets and owned by the Swedish Government and the industry, a partnership that provides access to contacts and networks at all levels.


Updates and news delivered to your inbox

  • This field is for validation purposes and should be left unchanged.

A special thanks to the following companies

Main partners